How to Create QR Codes for Instagram: A Complete Guide
Imagine this: You’re a business owner at a trade show, and your innovative products are drawing crowds. Instead of relying on traditional business cards that often get misplaced, you’ve strategically placed an Instagram QR code at your booth. Visitors scan it and instantly access your Instagram profile, where they can:
- Explore your full product range
- See customer testimonials
- Follow your brand’s latest updates
QR codes for Instagram have transformed how businesses connect with their audience. Whether displayed at exhibitions, pop-up shops, or in printed materials, your Instagram QR codes can help you convert casual observers into engaged followers.
In this guide, we take a look at everything you should know about effective QR codes.
What are Instagram QR codes?
Instagram QR codes are scannable digital codes that take users directly to your Instagram profile when scanned with a phone camera. They convert your Instagram profile link into a unique pattern of black and white squares, making it easy for anyone to instantly find and follow you without typing your username or searching manually.
Source: Pinterest
Benefits of using QR codes for Instagram
QR codes have transformed how we connect on Instagram. Instead of typing usernames or searching through profiles, a simple scan instantly connects people to your account. Here’s why these QR codes are becoming essential for every Instagram user:
Instant profile access
When you create QR code for Instagram, you give people immediate access to your profile. No more spelling out complex usernames or dealing with similar handles. With one quick scan, people can reach your page in seconds.
Source: Pinterest
Professional marketing materials
With a QR code generator, you can create dynamic codes that elevate your marketing materials. These codes enhance your business cards, brochures, and product packaging while showing technological savvy and making promotional items more interactive.
Trackable engagement
With Instagram QR codes, you gain access to analytics features. That means you get to track scan rates and user engagement, helping you measure the effectiveness of your offline marketing campaigns.
Versatile display options
Your QR code to Instagram can appear anywhere – from store windows and event banners to presentation slides and email signatures. Instagram QR codes can also be displayed in your portfolio websites, your walk-in stores, restaurants, or even on your vCard.
Error-free profile discovery
Unlike manually typed usernames, a QR code for Instagram eliminates typos and search confusion. Users land on exactly the right profile every time, ensuring you never lose potential followers due to search errors.
Enhanced event networking
At conferences, trade shows, or networking events, sharing your QR code streamlines connections. A single scan using any QR code generator app initiates a professional relationship through your Instagram presence.
Why do I need Instagram QR codes: Top uses cases
Retail displays
Create Instagram QR codes for your storefront window or product displays. Customers can scan to see more product variations, styling ideas, or behind-the-scenes content on your profile.
Business cards & print materials
Use an Instagram QR code maker to add your profile to business cards, brochures, and catalogs. Printing QR codes on these materials makes them interactive and trackable.
Event signage
Display a QR code for your Instagram account at events, letting attendees instantly connect with your brand and join your community.
Product packaging
Add QR code stickers to packaging to direct customers to your Instagram for product tutorials, care instructions, or customer showcases.
Restaurant menus
Create QR codes linking to your Instagram food gallery, giving diners a mouth-watering preview of your dishes and daily specials.
Exhibition spaces
Place QR codes next to artwork or displays, allowing visitors to follow your Instagram for more detailed information and updates.
Static vs dynamic Instagram QR codes
Instagram’s built-in feature lets you create static QR codes that link directly to your profile. These codes are permanent, and their destination can’t be changed once created. While they’re great for basic profile sharing, they have limitations. You do not get any other customization option except for changing the color.
Dynamic QR codes, created through QR code generators, offer more flexibility and features. You can edit the destination URL anytime without creating a new code, track scans, and customize the design – all while keeping the same QR code pattern.
| Static QR codes | Dynamic QR codes |
| Can’t modify destination | Can change URL anytime |
| Can’t edit once created | Editable anytime |
| Can’t expire (In Instagram) | Can set expiration dates (using QR code generator) |
| Basic design only (In Instagram) | Customizable design options (with QR code generators) |
How to generate QR codes for Instagram
1. Choose a QR code generator
Your first step is to search for the best QR code generator. Mobiqode’s QR code generator for Instagram offers dynamic QR codes. It even allows you to create bulk codes, geo-location tracking, and configurable URLs.
2. Sign up and log in
Next is to sign up with Mobiqode. Once you sign up, simply log in to your account.
You will come across the main dashboard that will showcase all QR code types like this:
3. Choose your QR code type
To create a QR code, select “Social Media.”
This will help you create a page that will list all your social profiles in one page.
4. Customize the QR code and landing page
Now, enter your Instagram profile URL and change the look and feel of your social media page. You can even add images from your portfolio or products to give a brief idea to people as to what they can expect once they scan the code from your social media page.
Please note: You can either use a dedicated landing page to showcase all your social media links in one place or use the website URL option to simply generate a QR code for your Instagram profile. This way you can redirect users to the profile in seconds.
One the page is customized, click next and start customizing the colors, add your brand logo, and adjust the design to match your style.
5. Test and download
Before downloading, scan your QR code to ensure it works perfectly.
Once verified, download in your preferred format (PNG, SVG, or PDF) for various QR code display ideas – from business cards to store displays.
In four easy steps, you can create a QR code for your Instagram profile and ensure it gets shared in seconds.
Start using a QR code to share your Instagram profile in seconds
Ready to make your Instagram profile more accessible?
QR codes have changed the game when it comes to connecting with followers in the real world. And while Instagram’s built-in QR feature works fine for basics, tools like Mobiqode take things further with dynamic codes you can edit and track.
Not sure if it’s worth the investment?
Take mobiQode’s 14-day free trial for a spin. Create a few codes, try out the tracking features, and see how easy it is to update your links – all without any commitment. After all, the best way to understand the power of QR codes is to use them yourself.
