How To Download An App With A QR Code
Ever wished you could instantly let people download your app without searching through endless store listings?
QR codes for mobile apps are your digital shortcut.
These scannable squares eliminate the frustration of typing long URLs or navigating through crowded app stores. With a quick snap of your camera, you’re whisked straight to the download page. That means no more typos, no more scrolling.
Not only this makes app discovery a breeze but also ensures that you reach the right app page in seconds.
Given how beneficial their use is, let’s explore what app QR codes really are below.
What are app QR codes?
App QR codes are unique, scannable squares that directly link to mobile application download pages. Think of them as instant shortcuts. When scanned with a smartphone camera, they automatically redirect you to the app’s store page, bypassing manual searches. These codes simplify app discovery and sharing, making it quick and easy to access new software on your device.
Source: Pinterest
How do dynamic app download QR codes work?
Dynamic app QR codes offer more flexibility when compared to their static counterparts.
When you scan a dynamic QR code, it doesn’t directly contain the app store link. Instead, it holds a short URL that points to a redirect page. This page then sends you to the right app store for your device – be it Google Play for Android or the App Store for iOS.
Source: Pinterest
You can change the destination without altering the QR code itself. This means you can:
- Update app versions seamlessly
- Track scans and downloads for analytics
For the user, it’s simple: scan, tap, and download. They don’t need to worry about which app store they need or whether they’re getting the latest version. The dynamic code handles all that.
App creators can print one code on marketing materials and update it as needed, saving time and resources while ensuring users always get the most current version of their app.
How to create a QR code for app downloads
Creating a QR code for app downloads is simpler than you might think. To help you get started, we’ve used Mobiqode interface to understand the process faster.
Step 1: Choose a QR code generator
Pick a reliable online tool like Mobiqode that helps you create an app QR code in seconds.
Step 2: Sign up and select QR code generator for mobile app
Once you choose a QR code generator, your next step is to sign up and create the code for your mobile app.
In Mobiqode, you must choose a QR code for a mobile app to get started.
Step 3: Enter your app’s details
When you select the mobile app option, you will be prompted to add the separate URLs for the Android and Apple stores.
Step 4: Customize your QR code
With your URLs in place, Mobiqode will prompt you to customize the QR code. Here you can:
- Add your logo for brand recognition
- Choose colors that match your brand
- Select a shape for the QR code dots
Quick recommendation: We advise that you use high contrast for easy QR code scanning.
Step 5: Test and download your QR code
Finally, you need to test out the QR code you’ve designed for the app stores.
It would be better if you scan the code yourself before downloading it to see if it is readable and takes you to the right URL.
Once that’s done and the code works fine, you must download the QR code.
Mobiqode lets you download the QR code in PNG, JPEG, and PDF formats.
And that’s all you have to do. In five simple steps, you will have a code ready that allows prospects or customers to scan the QR code app.
Tips for effective QR code marketing for apps
Given how easy it is to create codes, it is time we look into a few but effective tips that increase app QR code downloads instantly. We’ve listed 10 effective tips to get you started.
1. Prime placement is key
Source: Pinterest
Put your QR codes where your target audience will see them. Think bus stops, cafe tables, or even on product packaging. The more visible, the better.
2. Size matters
Ensure your QR code is large enough to scan easily. A good rule of thumb is at least 2×2 cm, but bigger is better for distant scanning.
3. Add a clear call-to-action
Don’t just slap a QR code on your marketing materials. Tell people what to do. “Scan to download our app and get 10% off!” is more effective than a lonely QR code.
4. Offer instant value
Give users a reason to scan. Maybe it’s a discount, exclusive content, or a limited-time offer. Make it irresistible.
5. Design for your brand
Source: Pinterest
Customize your QR code with your brand colors and logo. It’ll stand out and reinforce brand recognition.
6. Test, test, test
Before launching, scan your QR code on different devices and in various lighting conditions. Ensure it works flawlessly every time.
7. Educate your audience
Not everyone knows how to use QR codes. Include brief instructions like “Open your camera app and point it at the code to download.”
8. Keep it fresh
Update your QR code campaign regularly. Change the offers, the design, or the placement to keep your audience engaged.
9. Make it shareable
Harness the power of social connections to boost your app’s reach. Encourage users to share the QR code with friends. Word-of-mouth is powerful, especially for apps. For this, you can create referral programs that result in benefits for those who share your app with others.
10. Go beyond downloads
Use QR codes to drive specific in-app actions, like accessing a special feature or joining a loyalty program.
Create a QR code to increase your app download
Remember, the goal is to make app discovery and download seamless. With these tips, you’re not just sharing a link; you’re creating an interactive experience that combines the physical and digital worlds.
But to reach that level, you must ensure you have the right QR code generator. You can start a quick 14-day free trial with mobiQode. With tools like mobiQode, you can generate dynamic codes that lead people to your apps in respective app stores. Creating a QR code hardly takes a few seconds, allowing you to go live with your app QR codes instantly.
